Psychographics Are Used to Describe ________ Social Class
Psychographics can also be the equivalent of culture when conducted at the national level. What worked for Gucci was understanding that although they appeal to a rich customer base these customers are also young. Psychographic Segmentation In 2022 Definition Benefits Types Psychographics in marketing focus on understanding the consumers emotions and values so you can market more accurately. . A luxury car. The top upper class has inherited wealth they tend to spend lavishly and. Age gender social class income etc. It popped up in the 1970s and its power to help marketers has been apparent from the get-go. Psychographics deal with factors such as values personality lifestyle opinions and interests. For example elitists would generally prefer solitaires luxury cars holiday homes etc. Psychographics deal primarily with what are known as IAO variables interests activities and opinions. Psychographics are incre...